Amazing Lash Studio: Grand Opening
A unique set of lashes just for you, by Elaina Watley’s Amazing Lash Studio.
A very successful grand opening in Montclair occurred on Thursday, Jan. 12 for the first Amazing Lash Studio. The new location at 644 Bloomfield Ave. allows customers to truly enjoy the franchise of the revolutionary eyelash extension concept, especially under the supervision of noteworthy businesswomen, Elaina Watley.
“I’m always in Montclair to eat and have dinner and shop. My daughter attends the YMCA in Montclair and when I saw Valley and Bloom being built I thought it would be nice to open a business there. I’m always at the Whole Foods that’s across the street and I’ve always wanted to open a small business in a place that I’m always in,” said Watley. She recently was named to the board of Montclair BID and member of the North Essex Chamber of Commerce.
Watley is no stranger to the business world. Five years ago, she started Brand Infinite, a sports publicity and marketing agency based in New York. “My approach to brand management is unique,” said Watley. “I encourage my clients to do community service in areas that are important to them and work on building a pathway to a second career, as a sports career is not forever.”
Most notably, Watley is the agent for Victor Cruz, the wide receiver for the New York Giants, and she sits on the Board of the Victor Cruz Foundation. She also consults with major advertising agencies.
What ultimately led Watley to open her own Amazing Lash Studio franchise was the Rising Tide Capital Challenge. Rising Tide Capital, located in Jersey City, empowers talented entrepreneurs to grow life-changing businesses. When asked what she couldn’t live without, her lashes were on the list. “I’ve been getting my lashes done for nearly 10 years and love them,” Watley shared. She researched lash franchise options and fell in love with what Amazing Lash Studios had to offer. Amazing Lash Studio brings their clients the highest quality and safest products on the market to provide a safe and comfortable experience with every visit. Our passion and talent for lash styling includes precision and elegance that creates long-lasting beautiful eyelashes.
At the event, Watley presented a check to Oasis NJ. Oasis NJ serves women and children in need through compassionate programs designed to feed, clothe, educate and empower them. Based on her work at Oasis, Watley launched a business that would empower women as customers, and as employees, helping them feel good about themselves and providing career opportunities to improve lives.
She grew up in Passaic, New Jersey and is active in many local organizations. In addition to her ties at Rising Tide Capital and Oasis NJ, she is a mentor at the Boys and Girls Club of Paterson & Passaic. As such, she shares what she has learned from her experience in business. “I just want to inspire people and make the world I live in a better place. When I opened Amazing Lash Studio it was to give women longer lashes, make their getting ready time in the morning cut in half, because with lashes you really don’t need to do anything else. I wanted to provide my staff with opportunities to make money and give them a career path in their field,” said Watley.